September 26th, 2010

Keep presents the Animal Collective Collection

We are so pleased to announce our collaborative project with our long time friends Animal Collective. Each member of the band has designed their own shoe, using Keep silhouettes with all profits from the sales going to the Socorro Island Conservation Fund, a non-profit working to preserve the unique biosphere of the Revillagigedo Archipelago off Baja California, where illegal fishing, in particular of its shark population, is a continual threat.

“After much discussion we decided we wanted to give money to a small under-funded organization to which we felt a personal connection. Josh and I have been scuba diving together for a number of years and the Revillagigedos was one of the most amazing places I have ever seen. Hopefully this project will protect the animals of the Revillagigedos through at least one more fishing season and draw more attention to the global problem of illegal fishing.” says Brian Weitz (Geologist).

“The trip that Brian and I took to the Revillagigedos in 2007 has driven me to go diving when I can and learn as much as I can about the state and health (or lack thereof) of our oceans. Whereas I once saw sharks as a potentially frightening creature and little else, I have come to understand that they are a crucial part of a highly stressed and collapsing ecosystem,” says Josh Dibb (Deakin).

Brian with a Chevron Manta Ray off Socorro Island. Photo courtesy of Drew Weiner.

Available for pre-order until October 31st, 2010, the shoes will also be released in limited numbers in select stores around the world starting March 2011. Pre-ordered shoes will be shipped directly to customers in March and will come with a bonus cassette of previously unreleased music.

It’s a privilege for us to be able to work on a personal project with people we’ve known and loved for many years, helping to preserve and protect a truly magical place.

To read the official press release, please click here.

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Keep is a shoe company, a clothing company, an amalgam of interests, a way of being, a force, a language, a family and many other things. We work with people we respect, love and who make us laugh. All Keep products are cruelty free.